Founder Playbook

Relaunch Stage

Most launches fail because no one owns the reboot. We tear down what didn’t work, rebuild the plan, and orchestrate a sharper second debut.

Start Relaunch
Team rebuilding a launch plan

Step-by-step process

  1. 1.Audit why the previous launch stalled (messaging, UX, product, timing).
  2. 2.Rewrite landing page + email copy to address objections head-on.
  3. 3.Refresh UI elements so the product is clearer and more premium.
  4. 4.Develop new influencer angles with stronger storytelling and proof.
  5. 5.Rewrite ad scripts and creative briefs to match the new positioning.
  6. 6.Run A/B tests on pages, pricing, and creative to validate improvements.
  7. 7.Roll out the rebooted launch plan with daily tracking.

What’s included

  • Launch post-mortem + consumer insight review
  • Copy rewrite (landing, onboarding, email, in-product)
  • UI adjustments or mini design sprint
  • Influencer relaunch kit (scripts, shot lists, CTA refresh)
  • Paid + community strategy rebuild
  • Testing plan with experimentation backlog

What you’ll see in your dashboard

  • Before/after comparison board for copy, UI, and creative
  • Experiment tracker with hypotheses and results
  • Influencer + ad creative approvals in one place
  • Community placement log with responses and learnings
  • Launch calendar with reboot milestones

Second chances feel fresh

We document every improvement and share the results so you know exactly what changed. You can keep iterating long after the relaunch window closes.

Start Relaunch